Pushing the boundaries of customer insight – art of the possible in Marketing

Marketing can now understand each individual’s personality, needs and traits at scale

If understanding each customer as an individual is the new imperative – the question is how to do that. There’s innovative technology from IBM Research that can do just that on unprecedented levels of depth: Social Media analytics that allows to develop a psycho-linguistic profile. This will help marketers enhance and personalize their dialogue with prospects and clients. Sales Leaders will be enabled to identify new leads  from Social Media in an unparalleled depth and increase their revenue.

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